Electronic billboard advertising is something we all know about. We get to see all those huge LED billboards everywhere in big cities. The brilliance and the excellent resolution of these billboards don't let people see anything else, especially all those boring stationary billboards. What actually is the most interesting and good thing for marketers is that the message can be incessantly altered. Due the high quality and the moving picture that can come with it, electronic billboard advertising is the best option if marketers want to promote their product.
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The biggest benefit of the electronic billboard is that you can change your message again and again. So now you don't have to write small messages which can fit in the screen or frame only. And when you want to alter or modify your advertisement you can do it by just sitting in front of the computer and you would not't have send a group of people up on the board to do it for you.
Electronic advertising is definitely that type of advertising which will help you promote your company or product successfully. You can get your electronic billboard installed outside a superstore, park, in the main market, on road side etc. This helps electronic billboard advertising build a local advertising system. Unique deals can be publicized and because it's effortless to alter the message, they can be aimed at morning customers or to visitors visiting for a weekend affair.
Times Square has quite a few electronic billboards working at the same time. Where ever you go you will see these shining, bright and animated electronic billboards. Video displays are in all the places and even in NASDAQ, prepared by Smart vision and ABC NEWS formed by Multimedia of California. Different cities have different types of electronic billboard advertising methods. What you will see in Chicago, in Las Vegas, that thing will be totally different. A lot of companies on the Strip make use of these Web Design Las Vegas marketing methods; the companies included are Circus Circus, MGM, Bally's Bellagio and a few more. Usually, it is only a single company who has right to use that one billboard advertising affairs.
Billboard advertising is the best way to promote you brand or product. In a lot of billboards you can add several advertisements. One organization can publicize various sales or items or happenings. Just make sure that when you plan on advertising your product, choose the right advertising company. Electronic billboard advertising is not that cheap, so make sure that you spend your money in the perfect advertising mean.
You can also place an easy token code on the electronic board and then you can see the reaction off of that sign. This sure is not something new. This method was first used by a major soft drink company. The employees of the company started giving tokens that were for the glass with the drink for free. Tokens that are given with billboard advertising are actually only an incentive for a customer to purchase a certain product, and they are created in every variant possible. The only reason the token provider would do that is to force the customer to purchase his product. The item in the token basically plays here as a bribe, which sure is legal in marketing business. After all, a free gift will not harm anyone, neither the provider nor the buyer.
People who really want to see their business and company on a new level must go for advertising options like electronic billboard advertising because advertising your product in the right way is the most important step towards a successful business.
When you sell a high-end product - I'm thinking a luxury car or diamond-studded watch here - there's a natural element of scarcity.
Which is great, because Scarcity is one of Cialdini's principles of influence.
When you walk into a supermarket, you expect the cereal aisle to overflow with choices.
With anything that's less cheap and interchangeable, you don't.
Apparently, 800,000 new watches from one high-end brand spring, tick and wind their way into existence every year. If you saw all of them on the shelves of a store, they'd seem a whole lot less valuable - even at the same price.
This is hardly revolutionary. I doubt you're impressed by me telling you that as supply dwindles, costs rise.
But this created a real problem in the early days of the internet.
If you sold physical books, fine.
But what if you sold eBooks, audio programs or online courses?
The cost of duplicating bytes is essentially zero, so there's no scarcity there.
There's no "act now - supplies are limited!" when it comes to data.
So the marketers had to create the same sense of scarcity and urgency on something infinite. Luckily for them, they already had everything they needed.
The Basic (but Effective) Scarcity Tactic
It wasn't hard to find the solution.
After all, who in the marketing world hasn't heard of the 'limited time offer'?
With physical products, there's always a vague sense of urgency. If they run out of stock, you might have to wait for them to get more... assuming they ever do. With data, they never run out.
Sure, the servers might go down and never come back up.
But that's uncommon, especially today.
So even though quantity is unlimited, you can still restrict time.
You've seen it before, I'm sure. Order this eBook before the deadline and you get a free report.
Or whatever the offer is.
It creates urgency, because now time - not supply - is scarce.
Some folks will get resentful. After all, it wouldn't cost you anything to leave the bonus up there forever.
The way I see it, you're doing them a favour. If your offer helps them - and I really hope it does, because most of my advice backfires for snake oil - then you're gently pushing them to get it now.
And the sooner they start, the sooner their life improves.
Besides, most folks accept this. Even if they didn't like it before, it's been a staple of internet commerce for so long that everyone's used to it.
So like I say, it works.
And the better the bonus, the better it works. I've happily paid for products I'll never use just to get the bonuses, so that's a handy rule of thumb - make them worth the price, if not more.
But, ultimately, that approach is fake scarcity.
It's fake because you're cutting off access to a digital resource, which costs you nothing to host.
That doesn't mean it's bad, ineffective or even dishonest.
It just means when you use real, genuine scarcity, it works even better.
Create Digital Scarcity by Charging More Often
You can create a sense of scarcity around something by raising the price.
The more it costs, the fewer folks have (or can get) it.
But note I didn't say 'charging more'.
I said charging more often.
Now, this might not work for your offer or your market.
And even if it does, it'll require a lot more work.
The benefits?
Built-in scarcity, a reliable income stream and more value for your customers.
What you do is you take your offer - something they pay for once - and turn it into a subscription - something they pay for again and again.
Like I say, this doesn't work for everything or everyone. It requires a significant depth of material to create, plus it's ongoing work for you.
If your market has a burning problem, they want the fix now. If it works, they don't need any more. If not, they won't have the patience to stick around.
But if you have something that builds and builds and builds...
(Training is a good example for this - each lesson adds something for them.)
... then you can turn it from a book to a magazine.
A book you buy once.
A magazine you buy every month (or so).
A book is the author talking to the readers.
A magazine lets the readers write in, creating a dialogue.
A book puts money in your pocket once per customer.
A magazine has them coming back as long as you're adding value.
And the best part?
If someone is a subscriber, they receive the next instalment of your product. If not, they don't.
So while they could wait until next month to buy...
They get more by buying now.
Urgency, right at the heart of it.
Urgency in a Service
What if you offer a service?
If your service scales, you could still have a subscription. For example, hypnosis scales if you know how to hypnotise a group of people online.
But maybe the subscription idea doesn't work for you.
You can still create urgency easily enough with your services.
How?
By reducing the number of time slots in your schedule.
We've already established time can be a scarcity. And if we're talking about your time, it definitely is. I know there's plenty you could do at any moment.
By seeing fewer clients in a week, it might seem like you're reducing your income. And it might, at least in the short term. But, if you understand your market, then it more than makes up for it:
It creates real scarcity, which increases your perceived value. An amateur is willing to work with anyone at any time. A professional is willing and able to set their hours.
It makes some of the clients work for it. If they're eager to see you and they have their choice of days, that's easy for them. If you'll only see them on Thursdays, then they might have to skip the occasional golf game to see you. That minor inconvenience makes them more invested in you and your process.
It lets you raise your prices. The demand for your time is high and the supply has dropped, so it's only fair.
Now, you might be nervous about seeing fewer clients. If one cancels per week, that's a higher chunk out of your income than before. But once the supply of time slots fills up, you can create a waiting list. Waiting lists are great for your financial stability (and therefore peace of mind). If someone pulls out, you don't need to scramble to find a replacement - a simple email to your waiting list will do the trick.
Abundant Ideas for Creating Scarcity
This article is getting a little long - and the irony's not lost on me.
So let me say here: this isn't the final word on scarcity. There are plenty of ways to make what you offer rarer without becoming obscure.
If nothing else, you could combine these ideas.
For example, you could offer a free eBook and a discounted subscription to anyone who books a session with you.
(With a time limit on that deal, of course.)
Either way, you have the freedom of taking the time to get all this right.